Senior Designer with a focus on menswear with expertise in woven design and emphasis on material development. Excels in creating new capsules and collections within a brand lens.

My Passion

There is something special about creating, taking a feeling and an idea into a tangible story and product. The challenge of working within brand voices adds to the allure of creating something beautiful and useful for a customer and valued guest. My journey into the design world began early through experimenting with colors and exploring the beautiful interactions that they had with one another. After adding in shape and movement I discovered the possibilities to create were endless. I soon dove into learning about fashion, the designers, and the evolution of the apparel world. I enjoy couture, but I fell in love with sportswear for its accessibility, beauty and personal nature.

“Sports clothes changed our lives because they changed our thinking about clothes. Perhaps they, more than anything else made us.”

— Claire Mccardell

Over the course of my career I have had the privilege to explore color and pattern though intricate print design at one of the most prevalent fashion design house in Seattle. The challenge of material development within silk, cotton, Tencel and most recently performance synthetics has been a important focus and a career strength.

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My Mission

My belief and mission as a designer is to make the best product for a specific customer. Whether I am designing a corduroy program for a discerning individual or a first layer piece for an active enthusiast, I like to follow the 60/30/10 rule. 60% of effort goes into a Targeted Design, asking the question what is trending and how its important to my customer. Also learning, “what does this person need to assist and accompany them in their daily life?” Always working to create a piece or collection to fit a need in a elegant and compelling way. Next, 30% of my effort is focused on Smart Business. Of the created designs what makes sense for our business? What is cost effective? What aligns with our business strategies? And what part of the market share are we growing? Lastly is the 10% of Personal Style. Design needs to be unique, otherwise why buy from us? It takes just a small amount of good personal style and design to make a successful item or collection. This is where I believe sharp instincts and good taste set designers apart.

60%

Targeted Design

30%

Smart Business

10%

Personal Style

Take A Closer Look

See my resume linked below to take a closer look at my past positions and experience.

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